Privacy Policy

1. Introduction

Serene Fountain ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website serene-fountain.com and use our services.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information when you:

• Fill out contact forms or subscription forms
• Request design consultations
• Subscribe to our newsletter
• Communicate with us via email or phone

This information may include:

• Name
• Email address
• Phone number
• Postal address
• Project details and preferences

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website
• Device information

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our services
• To respond to your inquiries and provide customer support
• To send you newsletters and marketing communications (with your consent)
• To improve our website and services
• To analyze website usage and trends
• To comply with legal obligations

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: When you provide explicit consent for marketing communications
• Contract: When processing is necessary for the performance of a contract with you
• Legitimate Interest: For improving our services and website functionality
• Legal Obligation: When required by law

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Our cookie usage includes:

• Necessary Cookies: Essential for website functionality
• Analytics Cookies: To understand how visitors interact with our website
• Marketing Cookies: To deliver relevant advertisements (with your consent)

You can manage your cookie preferences through our cookie consent banner or your browser settings. For more information, please see our Cookie Policy.

6. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With service providers who assist us in operating our website and conducting business
• To comply with legal obligations or respond to lawful requests
• To protect our rights, property, or safety, or that of others
• In connection with a business transfer or merger

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments
• Limited access to personal data on a need-to-know basis
• Employee training on data protection

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:

• Contact form submissions: 3 years
• Newsletter subscriptions: Until you unsubscribe
• Project-related communications: 7 years
• Website analytics data: 26 months

9. Your Rights

Under GDPR and UK data protection laws, you have the following rights:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request limitation of processing
• Right to Data Portability: Request transfer of your data
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us at [email protected].

10. International Data Transfers

Your personal information may be transferred to and processed in countries outside the UK and European Economic Area (EEA). We ensure appropriate safeguards are in place for such transfers, including:

• Adequacy decisions by the European Commission
• Standard contractual clauses
• Binding corporate rules

11. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

14. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us:

15. Data Protection Officer

For questions specifically related to data protection and GDPR compliance, you may contact our Data Protection Officer at [email protected].

16. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection matters:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk