Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us provide you with a better browsing experience and allow certain features of our website to function properly.

2. How We Use Cookies

Serene Fountain uses cookies to:

• Remember your preferences and settings
• Understand how you use our website
• Improve website performance and functionality
• Provide relevant content and advertisements
• Ensure website security
• Analyze website traffic and user behavior

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the basic functionality of our website. They enable core features such as:

• Page navigation
• Form submission
• Security features
• Cookie consent management

Legal Basis: These cookies are necessary for the website to function and cannot be disabled.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us:

• Count the number of visitors
• See which pages are most popular
• Understand how visitors navigate our site
• Identify technical issues
• Improve website performance

Legal Basis: Legitimate interest in improving our website and services. You can opt out of these cookies.

3.3 Marketing/Advertising Cookies

These cookies are used to deliver relevant advertisements and measure the effectiveness of advertising campaigns. They:

• Track your browsing habits
• Remember websites you've visited
• Provide targeted advertisements
• Measure ad performance
• Prevent the same ad from being shown repeatedly

Legal Basis: Your explicit consent. These cookies are only set if you agree to them.

3.4 Functional Cookies

These cookies enable enhanced functionality and personalization, such as:

• Remembering your preferences
• Providing live chat support
• Personalizing content
• Social media integration

Legal Basis: Your consent or legitimate interest in providing enhanced website functionality.

4. Detailed Cookie Information

4.1 First-Party Cookies

Cookie Name	Purpose	Duration	Type
sf_cookie_consent	Stores your cookie preferences	1 year	Necessary
sf_session	Maintains session state	Session	Necessary
sf_analytics	Website analytics and performance	2 years	Analytics
sf_preferences	Remembers user preferences	6 months	Functional

4.2 Third-Party Cookies

We may also use third-party services that set their own cookies. These include:

• Google Analytics: For website analytics and performance monitoring
• Social Media Platforms: For social sharing and integration features
• Content Delivery Networks: For faster content delivery

5. Cookie Duration

Cookies can be categorized by how long they remain on your device:

5.1 Session Cookies

These are temporary cookies that are deleted when you close your browser. They help us maintain your session as you navigate between pages.

5.2 Persistent Cookies

These cookies remain on your device for a set period or until you delete them. They help us remember your preferences when you return to our website.

6. Managing Your Cookie Preferences

6.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Accept only necessary cookies
• Customize your cookie preferences

6.2 Cookie Settings

You can change your cookie preferences at any time by:

• Clicking the "Cookie Settings" link in our website footer
• Using the cookie management tool on our website
• Adjusting your browser settings

6.3 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies
• Delete existing cookies
• Set alerts when cookies are being sent

7. Browser-Specific Instructions

7.1 Google Chrome

1. Click on the three dots menu → Settings
2. Go to Privacy and Security → Cookies and other site data
3. Choose your preferred cookie settings

7.2 Mozilla Firefox

1. Click on the menu button → Settings
2. Go to Privacy & Security
3. Adjust your cookie and tracking settings

7.3 Safari

1. Go to Safari → Preferences
2. Click on the Privacy tab
3. Adjust your cookie settings

7.4 Microsoft Edge

1. Click on the three dots menu → Settings
2. Go to Privacy, search, and services
3. Adjust your tracking prevention and cookie settings

8. Impact of Disabling Cookies

Disabling certain cookies may affect your experience on our website:

• Necessary Cookies: The website may not function properly
• Analytics Cookies: We won't be able to improve our services based on usage data
• Marketing Cookies: You may see less relevant advertisements
• Functional Cookies: Enhanced features may not work correctly

9. Updates to Cookie Usage

We may update our use of cookies from time to time. When we make significant changes, we will:

• Update this Cookie Policy
• Notify you through our website
• Request new consent where required
• Update the "Last updated" date at the top of this policy

10. Children's Privacy

Our website is not directed at children under 16, and we do not knowingly collect personal information from children under 16 through cookies. If you believe we have collected such information, please contact us immediately.

11. International Transfers

Some of the cookies we use may transfer data to countries outside the UK and European Economic Area. We ensure appropriate safeguards are in place for such transfers, as described in our Privacy Policy.

12. Contact Information

If you have any questions about our use of cookies, please contact us:

13. Additional Resources

For more information about cookies and online privacy, you can visit:

• Information Commissioner's Office (ICO): ico.org.uk
• About Cookies: aboutcookies.org
• Your Online Choices: youronlinechoices.com